Last updated: April 19, 2026
wufan gong operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). wufan gong is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
- Contact details including your name, address, billing address, shipping address, phone number, and email address.
- Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
- Account information including your username, password, security questions, preferences and settings.
- Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
- Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
- Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
- Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.
Personal Information Sources
We may collect personal information from the following sources:
- Directly from you: including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
- Automatically through the Services: including from your device when you use our products or services or visit our websites, and through the use of cookies and similar tracking technologies.
- From our service providers: including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
- From our partners or other third parties.
How We Use Your Personal Information
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:
- Provide, Tailor, and Improve the Services: We use your personal information to provide you with the Services, including to perform our contract with you, process your payments, fulfill your orders, remember your preferences, arrange for shipping, facilitate returns, and create a customized shopping experience.
- Marketing and Advertising: We use your personal information for marketing and promotional purposes, such as to send communications by email, text message or postal mail, and to show you online advertisements based on your activity on the Services.
- Security and Fraud Prevention: We use your personal information to authenticate your account, detect, investigate or take action regarding possible fraudulent or illegal activity, and to secure our services.
- Communicating with You: We use your personal information to provide customer support and maintain our business relationship with you.
- Legal Reasons: We use your personal information to comply with applicable law or respond to valid legal processes, and to enforce or investigate potential violations of our terms or policies.
(For users in the European Economic Area (EEA) and the UK: We process your personal information under the following legal bases: your consent; the performance of the contract between you and us; compliance with our legal obligations; and our legitimate business interests, which do not override your fundamental rights.)
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes:
- With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
- With business and marketing partners to provide marketing services and advertise to you. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements. You can exercise your rights to opt-out of those uses [Insert Link to your Cookie Banner/Opt-out Tool, or insert: by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/].
- When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products.
- With our affiliates or otherwise within our corporate group.
- In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations, and to protect or defend the Services and our rights.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside.
In these circumstances, Shopify is responsible for the processing of your personal information. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your personal information via the Shopify Privacy Portal.
Third Party Websites and Links
The Services may provide links to websites operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy policies. We do not guarantee and are not responsible for the privacy or security of such sites.
Children's Data
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us to request that it be deleted. As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" personal information of individuals under 16 years of age.
Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." We recommend that you do not use unsecure channels to communicate sensitive information to us.
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide Services, comply with legal obligations, or resolve disputes. When we no longer have a legitimate business need to process your personal information, we will either delete or anonymize it in accordance with applicable laws.
Your Rights and Choices
Depending on where you live, you may have some or all of the rights listed below. However, these rights are not absolute, and we may decline your request as permitted by law:
- Right to Access / Know: You may request access to personal information we hold about you.
- Right to Delete: You may request that we delete personal information we maintain about you.
- Right to Correct: You may request that we correct inaccurate personal information.
- Right of Portability: You may have a right to receive a copy of your personal information and request we transfer it to a third party.
- Right to Opt out of Targeted Advertising: You may have a right to opt out of the processing of your personal information for "targeted advertising". If you visit our website with the Global Privacy Control (GPC) enabled, we will treat this as an opt-out request for your device/browser.
- Managing Communication Preferences: You may opt out of receiving promotional emails at any time by using the unsubscribe option in our emails.
If you reside in the UK or European Economic Area (EEA), you may exercise the following additional rights:
- Objection to and Restriction of Processing: You may ask us to stop or restrict our processing of personal information for certain purposes.
- Withdrawal of Consent: Where we rely on consent, you have the right to withdraw it at any time.
We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your requests.
Complaints
If you have complaints about how we process your personal information, please contact us. Depending on where you live, you may have the right to lodge your complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here.
International Transfers
Please note that we may transfer, store and process your personal information outside the country you live in. If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, unless the data transfer is to a country that provides an adequate level of protection.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.
Contact
Should you have any questions about our privacy practices, or if you would like to exercise any of the rights available to you, please email us at:
Email: gongwufan0@gmail.com
For the purpose of applicable data protection laws, we are the data controller of your personal information.
